According to the trade source, Yash Raj Films (YRF) have decided to screen Pathaan in premium formats such as IMAX 2D, CGV 4DX 2D, D-BOX 2D, PVR P[XL] and CGR ICE 2D, due to the unprecedented demand from the audience.
Earlier in the day, ETimes informed you that Mumbai theatre owner Manoj Desai has decided to release Pathaan in both Gaiety-Galaxy after five years.
According to early estimates, Pathaan is expected to have a bumper opening of Rs 35-40 crore going by the huge numbers from advance bookings. There are still a few days left for the movie to release and these numbers are only expected to grow.
The makers of Pathaan have refrained from doing any promotional activity to cash in on the euphoria of watching SRK again on the big screen. Some of the fan clubs of SRK have booked an entire theatre to celebrate the return of the King Khan in cinemas. Pathaan will hit the theatres on January 26 in Hindi, Tamil and Telugu.